The Internet of Things starts here
Coming soon
into light
Listen to your favourite playlists, artists or albums with iTunes, simply by showing your Mir:ror a Ztamp or a Nano:ztag
Example: Place a fragrant candle fitted with a Ztamp on your Mir:ror, and as if by magic, your "My best slow numbers" playlist will start playing. Assign each of your Nano:ztags a playlist to match its colour. Show it your souvenir trinket from India to play that sitar album that reminds you of your vacation. And why not make your kid’s Teddy bear sing nursery rhymes?
Phone someone directly through the Skype service simply by showing Mir:ror a Ztamped object or Nano:ztag
Example: Show a ztamped photograph of your mother to Mir:ror, and her phone will instantly ring. Assign a friend or relative to each of your Nano:ztags – all you need to do to talk to them is put their Rabbit on your Mir:ror.
Exhibition of 60 Nabaztag dressed by designers
Soon in Moscow, Milan, London, Tokyo, Singapore and Madrid
Let All Things Be Connected
Violet was inspired by a simple fact: the rift between the virtual world - everything happening on the other side of your computer screen - and the physical world we live in is growing, and growing fast.
On the other side of the screen, in the digital world we explore with the click of a mouse, everything is possible and accessible. On the Web, information can be customized for each user’s needs: you can set preferences on any given page, information can be targeted and updated in real time. You can gather news from different sources, mix personal and professional, fun and utilitarian aspects in a single place. In virtual worlds such as Second Life, in computer games, in instant messaging and chat-rooms, you can become whoever you want, take on any guise you like, meet strange and nonsensical creatures. In a world of bytes, everything can be recombined, everything is flexible. Everything can be wondrous and magical.
Unfortunately, we were born on the wrong side of the screen. We are not made of bytes, but of flesh, blood and atoms. We spend the greater part of our life in a physical world that is tough, unfair, inflexible and devoid of magic. The objects that surround us have reduced, rigid, limited functions; they are unaware of our presence and are unable to adapt to us or to other objects. We can seldom define “preferences” or “options” in the real world, unlike what we are used to in most software. You can visit Amazon.com twice and it will recognize you and provide relevant and personalized advice. You can live in the same house for all your life and you will always be a foreigner.
Can we really go on living with such a rift, increasingly looking at the world through screens?
Must we stay trapped in a kind of submarine, forever doomed to contemplate idyllic worlds through the periscope?